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Dongfeng Renault sees 3.2% YoY growth in Q1, deepen cooperation with Alibaba

Molly From Gasgoo| April 13 , 2018

Dongfeng Renault sales, Alibaba new retail channel, Tmall car vending machine

Shanghai (Gasgoo)- According to local media, Dongfeng Renault delivered a total of 20,905 vehicles in the first quarter of this year in China, growing 3.2% from a year ago. Besides, the Sino-French joint venture plans to roll out 9 locally-produced models in China to achieve the annual sales target of 400,000 passenger vehicles by 2022.

In February this year, Renault Sport Formula One (F1) Team and Tmall, the Alibaba-owned B2C marketplace, formed a partnership for the 2018 FIA Formula One World Championship. On March 7, Groupe Renault and its joint venture Dongfeng Renault announced that they built a strategic partnership with the China's e-commerce titan Alibaba to extend cooperation in leading-edge technologies, new retail channels and services, etc. 

Currently, Renault's flagship store on Tmall platform has already been online. Meanwhile, to highlight Renault and Alibaba's cooperation, all Renault Sport F1 Team's cars competing in the Chinese Grand Prix will feature the Tmall's iconic cat at the front end. In addition, a Renault 120-Year Koleos Tmall Limited edition with both 2.0L and 2.5L versions in China has officially went on sale on April 12, also the day before the Chinese Grand Prix's kicking-off. 

The tie-up is another major partnership with an international automaker for Alibaba. On March 26, Tmall joined hands with Ford Motor and Changan Motor to launch an all-new test-drive project in Guangzhou. By the end of April 23, the project provides consumers with test-drive services in a building with a designed function like an automotive vending machine which is located in Baiyun District, Guangzhou. 

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