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Geely releases Lynk & Co’s European strategy

Shirley From Gasgoo| March 26 , 2018

China auto news, Geely Lynk & Co European strategy, Lynk & Co Volvo

Shanghai (Gasgoo)- Lynk & Co released its European strategy in Amsterdam, Netherlands on Mar. 26, according to Zhejiang Geely Holding Group Co., Ltd. The first European bricks-and-mortar store will open in Amsterdam in 2019, and later will expand its presence in other major European cities gradually. Lynk & Co 01 PHEV, the first model to hit the European market, will be put into production at Volvo's plant in Ghert, Belgium in 2019 and go on sale in the European market in 2020.

China auto news, Geely Lynk & Co European strategy, Lynk & Co Volvo

Targeting the urban youngsters worldwide, Lynk & Co will focus on the hybrid vehicle models first. With Volvo's global manufacturing strategy and superior quality control system, Lynk & Co chooses Volvo's Ghert plant as its manufacturing base in Europe. In accordance with Lynk & Co's European strategy, the production of the Lynk & Co cars will start in Volvo's Ghert plant from 2019. The Lynk & Co 01, first model to go on sale in Europe, will share the same production line with the 2018 Volvo XC40. 

It is known that Lynk & Co will adopt a marketing mode, which mainly relies on on-line sales and the bricks-and-mortar stores will be an auxiliary sales channel. Salesclerks who will be employed in the first bricks-and-mortar store in Amsterdam will gain their salary in a fixed amount. Without commission and performance pressure, they will provide reliable suggestions and premium services for customers.

China auto news, Geely Lynk & Co European strategy, Lynk & Co Volvo

According to the plan, Lynk & Co will open more bricks-and-mortar stores in Barcelona, Berlin, Brussels and London, and will expand to other main cities in Europe later. In the meantime, Lynk & Co will offer pop-up stores in some European cities which have on plans of setting up bricks-and-mortar stores temporarily. This initiative promotion plan will cover 95% population of the European Continent. 

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