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BAIC Changhe to launch new brand, new logo

Shiny From Gasgoo| March 23 , 2018

China auto market news, BAIC  merger new strategy, Changhe Weiwang

Shanghai (Gasgoo)- BAIC finished the merger of Changhe and Weiwang and combined the two into an all-new Big Changhe (hereinafter also referred to as Changhe) recently. During the strategy-releasing conference on Mar. 21, Changhe Automobile announced that it will unveil a new brand and a new logo. At the same time, it also released its development strategy, dubbed Mobile Co-Innovation Space.

China auto market news, BAIC  merger new strategy, Changhe Weiwang

Changhe Automobile will be positioned as the southern production base of BAIC Group, the strategic base of energy-saving and environment-friendly models as well as the developing base of NEVs. According to the plan released by BAIC Changhe, Changhe Automobile will integrate with the original vehicle department and BAIC's Weiwang department into a new second-tier platform, big Changhe. Currently, BAIC Changhe owns two vehicle brands, Changhe and Weiwang, covering such areas as sedans, SUVs, MPVs and NEVs. Besides, it boasts three manufacturing bases, three manufacturing plants for vehicles and engines.

During the press conference, Changhe announced that it will transfer from a traditional automaker into a service provider who targets to meet the personalized mobility demand of IoT and customers.

China auto market news, BAIC  merger new strategy, Changhe Weiwang

In terms of products, BAIC Changhe will attach importance to the development of two-type products. One will focus on the working scenario products, which are represented by mobility+office, mobility+medical, mobility+education. The other will focus on life scenarios, such as mobility+music and mobility+game.

BAIC Changhe also showcased a concept product about working scenario, the M60 at the press conference. Based on the existing M60, the new model offers a mobility office at the rear seats. In addition, BAIC Changhe signed a strategic cooperation agreement with DHL. Both parties jointly develop the BAIC Weiwang 407EV model for logistics area. It is said that the new model will make a breakthrough in reliability, safety, transportation efficiency and cruise range.

China auto market news, BAIC  merger new strategy, Changhe Weiwang

In the future, BAIC Changhe will give its priority on both traditional vehicles and NEVs. After the merger of Changhe and Weiwang, their dealership channels will also be combined into one later. In the future, the number of first-tier dealers will be up to around 600. According to the plan, BAIC Changhe is expected to complete an output and sales target between 1,000,000 units and 1,500,000 units.

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