Shanghai (Gasgoo)- Dongfeng Renault and Alibaba will cooperate in F1 racing car, technology and e-commerce, according to Chen Xi, vice president of marketing and sales at Dongfeng Renault.
Specifically, Renault Sport F1 team will establish a cooperative partnership with Alibaba's Tmall.com during the competition season of the 2018 FIA Formula One World Championship. Besides, Dongfeng Renault will cooperate with Alibaba's AutoNavi in technology. At last, Dongfeng Renault will develop new retail with Alibaba in e-commerce, including the flagship stores of Tmall.com Souche.com.
Apart from the online cooperation, Dongfeng Renault will also cooperate with Alibaba in other aspects, including financing and leasing as well as second-hand vehicles. Dongfeng Renault expects that the strategic cooperation would contribute a lot to its sales growth.
As the largest B2C platform in China, Alibaba boasts a remarkable platform influence with great advantages in big data. That's the reason why Dongfeng Renault chooses Alibaba as its partner. It is said that Tmall Car owns the data of car owners for more than 120 million. Among them, nearly 80 million are potential customers, which is very attractive to Dongfeng Renault.
Cooperating with Alibaba will benefit Dongfeng Renault more than in sales. Liu Bo, general manager of Tmall marketing platform department also stated that their platform can provide all-chain help for auto brands, not only in sales. The to-be-released cooperation is a strategic cooperation, not only cooperation in sales.
Dongfeng Renault is growing fast currently. Sales growth and brand promotion are both crucial for Dongfeng Renault. Cooperation between Renault Sport F1 Team and Alibaba's Tmall.com will provide a potential chance to promote Renault's brand popularity.
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