Shanghai (Gasgoo)- In the first two months this year, Cadillac delivered a total of 44,000 vehicles in China, surging 57% over the same period of 2017. Its February sales jumped 49.9% year on year to 18,000 units, while slumping 30.8% month on month affected by the Spring Festival, according to the figures released by the Sino-German joint venture SAIC-GM.
Four models under Cadillac brand achieved year-on-year sales growth last month. Specifically, the monthly sales of the medium-large sedan XTS skyrocketed 90.4% from a year earlier to 5,300 units. In February, 5,379 units of the medium sized sedan ATS-L were handed over with a remarkable year-on-year sales increase of 56.3%. Deliveries of another medium-large sedan CT6 and medium sized SUV XT5 reached 1,190 units and 6,131 units, soaring 34.9% and 25.1% from the previous year respectively.
Apart from the outstanding sales performance, Cadillac brand has obtained some initial marketing achievements in recent years. In the past 2017, Cadillac attached its name to the landmark buildings of Shanghai and Beijing, the Shanghai Concert Hall and Beijing Wukesong Culture & Sports Center.
Cadillac aims to achieve the annual sales exceeding 200,000 vehicles in China this year. To accomplish this sales target, the brand has a blueprint to launch a global-oriented SUV model with an all-new design and powertrains which is expected to lead Cadillac into a new auto segment. The new SUV model is predicted to be compact SUV-XT4 priced lower than that of XT5.
Besides, the luxury vehicle brand will work on providing consumers with more convenient and intelligent services continually using the E-Service intelligent system, MyCadillac mobile app as well as OnStar service system.
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