Shanghai (Gasgoo)- FAW Toyota saw YoY sales surge of 49% to 84,000 units in January. It also reached a retail volume of 63,182 units in January with a year-on-year growth of 23%, according to official FAW Toyota. However, FAW Toyota didn't expose the detailed sales statistics for its specific models, but it announced that the Vios, Crown, Corolla and RAV4 had all achieved their sales target in January.
In 2018, FAW Toyota Motor Sales will implement several strategies, such as brand strategy, model strategy, network strategy and dealership communication support. With these strategies, FAW Toyota is ambitious to reach annual sales of 695,000 units and attempts to challenge sales target of 715,000 units in 2018.
The Toyota IZOA, which will be built on the Toyota New Global Architecture (TNGA) first, will hit the market in June. Compared with Toyota's previous models, the IZOA is a compact SUV with a sportier and youthful appearance, delivering more remarkable driving experience. In addition, the company will release an all-new model and seven upgraded models in 2018.
FAW Toyota even built an all-new production line in Tianjin Economic and Technological Development Area to support the introduction of TNGA and the IZOA. The production line project covers a total area of 570,000 square meters and the building occupies an area of 236,000 square meters. With an investment of RMB 5.4 billion, the new production line is designed to have an annual production capacity of 200,000 units and its first phase will achieve an annual production capacity of 100,000 units.
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