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Ford to build new company in China for all PV business

Christina From Gasgoo| January 08 , 2018

Ford China, Chang Ford business, Ford imported vehicles

Shanghai (Gasgoo)- According to insiders from Ford Motor, Changan Ford Automobile Co., Ltd (Changan Ford) and Ford Motor (China) Ltd. (Ford China) plans to build a sales new company to take charge of all Ford's PV businesses in China, including domestic vehicles of Changan Ford, imported vehicles of Ford brand, domestic and imported vehicles of Lincoln brand and PVs of Jiangling Motors (JMC), like SUV Everest, and be responsible for their sales management and marketing promotion.

Currently, Ford Motor's Chinese businesses can be divided into four major parts, Changan Ford, imported vehicles of Ford brand, JMC and Lincoln brand. All of them own independant sales system.

The new company will integrate resources from different parts to build a much more extensive sales network which may help reduce operating cost, optimize resource utilization and enhance its sales ability and service quality. For instance, vehicles of Jiangling Ford can be sold through the channels of Changan Ford and imported vehicles will get a broader sales network. Besides, it is beneficial for product position and avoiding rivalry among all products of Ford.

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