Shanghai (Gasgoo)-BAIC Group recently announced that it will readjust and reorganize the asset of the Weiwang and Changhe brands, and will set up BAIC Changhe Automobile Co., Ltd. The two brands will focus on different segments.
In the future, BAIC Changhe brand will continue to focus on the economic passenger vehicle market, and will successively deploy in traditional fuel-powered sedan, SUV and MPV. BAIC Weiwang brand will eye the NEV segment and will be controlled under BAIC Group.
In terms of the personnel appointment, Zhang Chaoxiang, former assistant to president of BAIC Motor Corporate and general manager of Weiwang business division will be appointed general manager of Changhe Auto. Kuang Guanghua was named as secretary of the party committee and deputy general manager of Changhe Auto. Liu Shijin, former deputy general manager who also took charge of marketing and sales will stay his position.
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