Shanghai (Gasgoo)- On December 20, BMW announced that Jochen Goller will take over as President and CEO of BMW Group Region China from Olaf Kastner, effective March 1, 2018. In a short period after his departure, Kastner will continue to support business in China.
Kastner once led Brillance BMW for six years and in the past two years, he has been the head of BMW China. Harald Kruger, CEO and chairman of BMW Group, gave his gratitude to Kastner for his efforts in China.
The new head, Goller, joined BMW in 1999 and served as Head of Marketing in BMW China from 2004 to 2009, during which he gained much experience about China market. During 2009 and 2015, he was responsible for the MINI’s operation in Britain and later in the whole world. In 2015, he went back to China as Senior Vice President of Sales and Marketing at Brilliance BMW. From March 1, 2018, he will be responsible for the BMW business of Greater China region, including the cooperation work of its joint venture in China.
Kruger said Goller has significant knowledge and experiecn in China, and also showed commitment to China market. “We are confident that he will lead the team to make greater progress.”
In the past eleven months, BMW Group delivered a total of 542,362 vehicles in China, exceeding those of Mercedes-Benz and Audi. In 2018, a total of 16 new models are expected to be launched in China.
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