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Dongfeng Peugeot Citroen lowers its annual sales target to 402,000 units

Biwen Wang From Gasgoo| October 23 , 2017

Dongfeng Peugeot Citroen shenlong, PSA in China

Shanghai (Gasgoo)- It’s learned that Shenlong Auto adjusts its annual sales volume from 700,000 units set at the beginning of year to 402,000 units during the strategic seminar. The seminar, taking three days’ time with the theme of “returning to race”, forms the middle-term business development plan for Shenlong in the year 2017 to 2023. Participants involve all senior managers, persons in charge for all areas, and all research group members, as well as a working team involving 70 members sent by Dongfeng and PSA shareholders.

An Tiecheng, chairman of Shenglong, Vice General Manager and party standing committee member of Dongfeng Auto, reiterated “three unchanged” strategies for Shenlong Auto during the seminar, involving the unchanged strategic position in both shareholders’ business layout, unchanged confidence in returning to race and unchanged target in exceeding 1m units for annual sales.

An pointed out that, three important indicators for returning to race are market share reaching 3%, operating profit ratio exceeding 5% and product quality ranking top 3 brands.

In fact, many auto brands including Korean brands and French brands have met sales obstacles in the year 2017. Shenlong Auto also makes great adjustments in company structure and personnel arrangements. It’s revealed that the company has great resolution in deepening reforms.

With the launching of 5008, New C5 and C5 Aircross in the latter half of year, Shenlong meets growing sales volume in September with monthly sales volume returning to 40,000 units. Shenlong announced to cooperate with Alibaba on October 13th, marching its first step in the hot Internet vehicle area. It’s learned that its first model equipped with Zebra 2.0 system will be officially launched in the next year.

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