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Dongfeng Honda aims to achieve 740,000 sales target in 2018

Aurora From Gasgoo| January 22 , 2018

Dongfeng Honda sales planning, Dongfeng Honda annual sales, China auto news

Shanghai (Gasgoo)- According to Dongfeng Honda Automobile Co.,Ltd (Dongfeng Honda), the company aims to achieve an annual sales target of 740,000 units in 2018. By the end of June this year, the cumulative sales volume of Dongfeng Honda is expected to exceed 4,000,000 units in China. 

From the previous statistics, Dongfeng Honda has been very popular in China's auto market. The company's annual sales were increased year by year from 406,500 units in 2015 to 727,025 units last year. Especially, the cumulative sales of the first 10 months in 2017 had already surpassed the 2016 annual sales of 595,707 units.

Rich product portfolio contributed to Dongfeng Honda's outstanding sales performance to some degree. Presently, the company has owned 9 models, including Civic, Jade, CR-V, Spirior, XR-V, etc. Particularly, three SUV models, CR-V, XR-V and UR-V, had reached a sum annual sales volume of over 390,000 units, accounting for a considerable percentage of the overall annual sales in 2017.

Currently, Dongfeng Honda has two vehicle plants in Guangzhou and Wuhan with an annual production capacity of 512,000 units in total. Through an efficient resource deployment, the automaker unexpectedly sold 727,025 vehicles throughout 2017. The third plant has been under construction and is predictably put into production in 2019. Once the third plant starts to operate, Dongfeng Honda's overall production capacity will up to 750,000 units per year. Besides, the company will be possessed the ability of manufacturing new energy vehicles (NEV).

At the same time, Dongfeng Honda plans to implement an engine-production project with a planned investment of RMB 369 million. The project is set to enhance the automaker's annual engine production capacity to 600,000 units.

In addition, a pure electric SUV model is being jointly developed by Dongfeng Honda, GAC Honda and Honda Motor China Technology Co., Ltd and will be sold in Chinese market in the near future.

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