Having entered the North Africa market for just over a year, Yuejin and JAC small truck sales have taken up 10% market share. Local media predicted that the market share of both brands will reach 15% in 2007. In addition, Hafei Motors mini-series share is close to 50% in the Morocco market.
"Compared to Japanese cars, the Chinese car prices are about 20% cheaper." said Mr. Zhou, general manager of JMC Import and Export Company; JMC brand has taken 20% market share of Algeria, Morocco and Egypt.
Foton Automobile entered the Algerian market four years ago; selling light truck series priced ranging from 100,000 to 15 10,000 yuan. Last year its sales topped 1,000 units, while 2,500 units have been sold between January and May this year. Today, the Chinese products account for 50% of the local light truck market share.
Africa is one of the main overseas markets for Great Wall Automobile. In 2005, the Group total exported 5,500 units to Africa. The number reached over 8,400 units in 2006. From January to May this year, the export volume reached a total of 15,000 units.
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