|

Contact Us

Home> International> News detail

Audi Taking Bolder Steps in U.S. Auto Market

From The Detroit News| January 18 , 2007
Audi, Volkswagen AG's premium brand, is shelving the understated approach that serves it so well in Europe and plans to adopt a bolder and brasher marketing message for American audiences. "You have to be bold to be noticed in America -- certainly bolder and more aggressive than we've been," said Johan de Nysschen, executive vice president at Audi of America. Audi's restrained slogan, 'Never follow,' will be scrapped as part of a new marketing campaign that will begin in April, in connection with the U.S. launch of the redesigned Audi TT. Despite a loyal following, Audi trails its German rivals BMW and DaimlerChrysler AG's Mercedes-Benz, as well as newer Asian premium nameplates in the U.S. market.

Gasgoo not only offers timely news and profound insight about China auto industry, but also help with business connection and expansion for suppliers and purchasers via multiple channels and methods.

All Rights Reserved. Do not reproduce, copy and use the editorial content without permission. Contact us: khoahocxaydung.info.

www.220km.com.ua

https://photolifeway.com

>nissan-ask.com.ua
https://nissan-ask.com.ua>nissan-ask.com.uanissan-ask.com.ua<>nissan-ask.com.uahttps://nissan-ask.com.ua>nissan-ask.com.uanissan-ask.com.uanissan-ask.com.uahttps://nissan-ask.com.ua>nissan-ask.com.uanissan-ask.com.ua<>nissan-ask.com.ua
https://nissan-ask.com.ua>nissan-ask.com.uanissan-ask.com.ua<

| | | |

Site: Khoahocxaydung| | | | |

Copyright Notice © 2017 Khoahocxaydung.info Corporation and its licensors. All rights reserved.