Brilliance China Automotive Holdings Ltd held a ground-breaking ceremony for its "A series" production base, up to now Brilliance's plan to enter the economic sedan market has been started and Brilliance will launch four economic models, including sedan, hatchback, MPV and roadster.
"A series" plan is an all new development platform and a key strategy of Brilliance. Brilliance China Group CEO Qi Yumin once said Brilliance must optimize and readjust the allocation of product structures and exploit a wide range of products through outreached channels. It will continue to develop Zhonghua 1.8-T high-range sedan and the 1.3-1.6 liter economic models based on the existing Zunchi, Junjie models at the mid-range auto market.
Currently Brilliance A1 has been finished and will debut at the Shanghai International Auto Show by the end of April, and with the settlement of the first phase of "A series" plan, the model is possibly to be put into mass production by September. With a wheelbase of 2,600 mm and priced at RMB60, 000 – 70,000, the model will be available both at home and abroad.
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