Coming into the Moroccan market since early 2006, the Chinese auto's are performing quite well due to excellent quality and inexpensive prices, and some models take even as high as 50% of the market share.
On January 2006 France GBH Group in Casablanca, Morocco's largest city, set up a special consignment of Chinese autos company MADIVA and a franchised dealers shop covering an area of 3000 square meters.
Last year alone, "Yuejin" and "JAC" small trucks exceeded 10% of local market shares. MADIVA Company forecasts that the two brands will reach 15% market share in 2007. "Hafei" mini-series in a similar car market in Morocco share reached nearly 50%.
Excellent quality with an inexpensive price is the most important factor for Chinese autos to be popular in Morocco. Compared with similar products, the prices of Chinese autos are 20% to 40% lower. Secondly, the Chinese autos are excellent in quality, although they are not the most advanced in technology. In addition, the ever-improving distribution and after-sales service system is an important factor to guarantee Chinese autos sales.
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